Living Our Values Every Day

Brands are guided by values and beliefs that make a difference in people’s lives. Our Propel Promise, to be “small enough to care and deliver a brilliant personal service to our customers and big enough to have the expertise and technology to be a leader in SME finance”, is a commitment to all our existing and future customers. It is a compass that won’t deflect us from our course each time the market shifts or the wind blows.

The propeller icon in our logo symbolises the origin of propulsion and forward movement. It’s a constant reminder that with Propel, businesses have a dynamic and dependable asset finance partner with the experience and expertise to help them drive forward and make their ambitions and opportunities a reality.

Our values are not simply to be confined to posters on the wall or left on a flip chart as the result of a strategy session. They help us answer the important questions of our business through a customer lens and guide us in our daily decisions. These are the key pillars that serve as the foundation to sustain and fortify our brand as we live and work every day:


We care; we are positive; we support one another; we are here for our customers.


We are ambitious; forward thinking; always striving to improve.


We build and nurture relationships; we invest for the long term.

Customer-Led, Values-Driven

To Propel, brand values are more than a set of guidelines. Yes, they support our vision, shape our culture and reflect what we stand for but they also have to be lived – every day.  As former Disney CEO, Michael Eisner, once said, “A brand is a living entity and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”.


During this challenging time, Propel has continued to provide much needed financial support, enabling hard-pressed SMEs to trade through the pandemic. In order to maintain high levels of customer service, Propel immediately set about installing a dedicated forbearance team of employees from across the business who were charged with staying in contact with our customers and supporting them through an undeniably challenging time. During this entire period, Propel have stayed in regular contact with our customers, understanding how their situations are evolving and gauging how best to support them at every stage.


Propel has worked closely with its SME customers to tackle some of their toughest problems and has focused on structuring sustainable finance solutions that will not only meet the immediate needs of individual businesses but will enable them to grow post-pandemic. From having a person to speak to about complex business challenges in Propel’s new operational centres to structuring deals that make a difference, Propel’s team has worked tirelessly to support its business customers.


Propel has built some of the largest finance partnerships in the UK, with organisations such as Barclays and Azets, as well as leading manufacturers and suppliers. Through a focus on building alliances that strengthen SME relationships and drive value, businesses benefit from fast and flexible finance designed to help them achieve their ambitions.

‘Outstanding’ Net Promoter Score

The Net Promoter Score (NPS) is an index that measures the willingness of customers to recommend a company’s products or services to others. It is used as a benchmark for gauging overall satisfaction with a company’s product or service and loyalty to the brand. In 2021, Propel’s NPS score stands at 9.7 out of 10, underlining Propel’s customer-led, values-driven approach.

In these challenging times, it is crucial to work with finance partners you can trust to help you drive your business forward. How can we help you propel your business faster?

To find out more, call us today on 01633 415 222 or email [email protected]

Anne Williams

Propel COO

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