Human-Digital Asset Finance


Propel’s distinctive human-digital approach is more than a market differentiator; it is an enabler for thousands of businesses looking to recover and grow. While the power of digitisation has dramatically accelerated the deployment of disruptive technologies across the entire business landscape, creating and maintaining meaningful human connections has also proved critical.

To Propel, ‘being human’ is an integral part of our DNA. Never has this been more important or evident than during the onset of the pandemic, when we immediately set about installing a dedicated forbearance team of 26 employees drawn from other areas of the business to support customers through an undeniably very challenging time. Since the start of the COVID-19 outbreak, we have stayed in regular contact with our customers to understand how their situations are evolving and to gauge how best to support them.

Every key decision throughout COVID-19 and beyond has been guided by Propel’s brand values, ‘Personal’, ‘Progressive’ and ‘Partnering’. The adherence to these values, combined with the urgency of our team’s response, has resulted in stabilising businesses that have been adversely impacted by the pandemic, strengthening customer relationships and driving new business acquisition via key partnerships.

An integral part of Propel’s support strategy for SMEs has also been to recruit finance leaders and teams who are immersed in specialist sectors in order to provide a more personal approach to solving customers’ finance requirements. As an example of our commitment to gain an even closer understanding of the needs of these sectors, we have commissioned two in-depth research papers that explore the views of businesses in both Agricultural and Bus & Coach sectors; and to determine their investment plans in respect of specific asset classes and how they are looking to finance them.


There is no doubt that the pandemic has dramatically accelerated the adoption of digitisation, both in customer interactions and internal operations, with the share of digital or digitally enabled products in portfolios witnessing a significant rise.

The new wave of digital technology is radically changing how and even where businesses work. Tech-enabled efficiency and productivity are helping businesses to navigate through and beyond the crisis, driving efficiencies, productivity and expansion. Propel has invested over £1 million in its disruptive digital platform ‘Propeller’ – transforming the ways in which businesses are able to access asset finance to make the necessary investments in equipment, machinery, technology and vehicles through a frictionless, automated end-to-end digital customer journey.

At Propel, we are ambitious for our customers and harness talent & technology to help them meet their goals. When they have struggled, we have stepped up; when they are ready to accelerate, we help them drive forward; and when they succeed, we celebrate their success. Always human, forever digital.

Jon Maycock

Commercial Director

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